Uptown Cheapskate

New to you

About

Garments get tossed and thrown into the landfill on a daily basis. what may seem like a beat up garment could be another man's treasure. Whatever the case may be, old to someone else is new to you. 

Idea

Personifying garments with a backstory about who donated them and why. 

Insight

Every person has a reason why they donate specific garments.  

WORK

Art Direction, Concepting, Pre Production, Post Production, Image Cropping
 

Credits

Art Director: Juan Silva
Copywriter: Blake Lyster 

Awards

Silver- 2023 Dallas American Advertising Awards - Out of Home
Honorable Mention- 2023 Graphis New Talent Annual 
Merit - 2024 The Dallas Society of Visual Communications' National Student Showcase - Advertising Art Direction and Copywriting
 

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